Background

I am a senior B2B go-to-market leader with more than 14 years of experience in manufacturing and industrial environments, including over a decade focused on HVAC and highly technical product categories.

My career has centered on building and scaling GTM engines in complex, multi-channel markets—often where distributor relationships, long sales cycles, and cross-functional coordination are critical to success.

I have led:

Global go-to-market strategy and execution
Sales enablement and commercial operations
Demand generation and pipeline development
New product introduction, pricing, and positioning
Cross-functional teams across marketing, sales, service, and operations

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How I Lead

I am known for:

Strategic clarity grounded in execution
Calm, decisive leadership in complex environments
A collaborative, outcomes-focused approach

I believe sustainable growth is built through alignment, disciplined execution, and teams that understand both the why and the how behind their work.

Experience

2023-Current

MANN+HUMMEL

Life Sciences & Environment

Senior Director, Go-to-Market

Own enterprise go-to-market strategy across product lines and regions
Lead GTM planning aligned to executive priorities and revenue objectives
Partner closely with sales, service, and operations to identify and activate growth opportunities
Oversee sales enablement and sales operations, including tools, processes, and readiness
Support new product introductions through pricing strategy, positioning, messaging, and launch execution
Lead commercial excellence initiatives, including segmentation, competitive analysis, and market development

2021-2023

GE Appliances

Air & Water Division

Commercial Director, Commercial A/C

Owned end-to-end product marketing strategy for the commercial A/C division, including messaging, roadmap enablement, and segmentation.
Led NPI launch execution, promotional pricing, SKU optimization, and campaign alignment to achieve budgeted revenue targets.
Directed multi-agency creative strategy spanning digital, social, merchandising, and content marketing.
Built sales enablement assets—including playbooks, product training, and positioning—to support major accounts and channels.
Influenced Multi-Generational Product Plans and long-term product strategy through data-backed insights

2016-2021

American Air Filter (AAF International, a member of the Daikin Group)

Marketing Director, Americas

Led vertical and segment-based marketing across commercial and residential markets in the Americas.
Built and developed a high-performing team covering operations, digital, analytics, and martech.
Drove brand positioning, content strategy, trade shows, demand generation, and e‑commerce initiatives.
Managed campaign planning from strategy through execution, optimization, and ROI reporting.
Partnered globally to ensure message consistency and alignment.
Oversaw marketing operations, web strategy, analytics, and marketing technology integrations.
Previous roles: Martech & Analytics Manager, Marketing Ops Leader, & Marketing Analyst